James Twitchell


James TwitchellJames Twitchell is Professor of English and Advertising. He received his PhD from UNC-Chapel Hill and has been at Florida since 1972. He has written The Living Dead: The Vampire in Romantic Literature (1980), Romantic Horizons: Aspects of the Sublime in English Poetry and Painting 1770–1850 (1983), Dreadful Pleasures: An Anatomy of Modern Horror (1985), Forbidden Partners: The Incest Taboo in Modern Culture (1987), Preposterous Violence: Fables of Aggression in Modern Culture (1989), Carnival Culture: The Trashing of Taste in America (1992), Adcult USA: The Triumph of Advertising in America (1995), For Shame: The Loss of Common Decency in American Culture (1997), Lead Us Into Temptation: The Triumph of American Materialism (1999), Twenty Ads That Shook The World: The Century’s Most Groundbreaking Advertising (2000), Living It Up: America’s Love Affair With Luxury (2002), Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld (2004), Where Men Hide (2006, with photos by Ken Ross), and Shopping for God: How Christianity Went from In Your Heart to In Your Face (2007).

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Department of English

4008 Turlington Hall
P.O. Box 117310
Gainesville, FL 32611-7310
P: (352) 392-6650
F: (352) 392-0860


College of Liberal Arts & Sciences

2014 Turlington Hall
P.O. Box 117300
Gainesville, FL 32611-7310
P: (352) 392-0780
F: (352) 392-3584